Segmentation and targeting ● Customer satisfaction ● Ethnographic research ● Corporate image and reputation ● Employee and stakeholder satisfaction ● Brand image and reputation ● Concept testing ● Advertising testing ● Tracking ● Pricing ● Conjoint and Discrete Choice ● Jobs to be Done ● Attitude and usage
Questionnaire design ● Sampling ● Overall project management/ supplier management ● Multivariate analysis ● Online survey quality review
Short-term staffing and resourcing (e.g., parental leave or other leaves of absence) ● Market research training ● RFP creation and evaluation ● Proposal evaluation ● Development of protocols and standards ● Report/ presentation review and feedback
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